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World Champion and bike builder in Marbella,
Spain.
If you read spanish custom biker magazines you will for sure find one
of Ferry's designed bikes in several of your editions. In fact, he
have built so many that the magazines cant keep up and show them all.
His business Hot Dreams Marbella is not large in square meters, but
huge in exclusive Ideas and productions. He is like a famous songwriter,
new ideas pops up wherever he are and most of them end up as a new
bike. He also name all his bikes so Its fit the theme.
Born and raised i Barcelona, moved to Marbella 2001 to fulfil his
long time dream, to build new custom
bikes, compete in Custom Bike Shows all over the world, and then sell
the bike.

"Some talk about doing it, and some just
do it"
How did it all start?
- As a child i used to build my own BMX bicycles. When i was 14
my parents bought me, thanks for being a good student, a very
old Montesa. That bike needed a lot of work to make it run properly
and look good, and with my brothers help I did it. Later it was a KTM,
a Triumph and my first Harley in 1992. I painted and customized all
of them myself, and soon my friends and neighbours wanted me to fix
and customize their bikes too, so after a while i opened my own business.
Your first modified bikes?:
- I customized my Montesa Cota -74 at age 14 but my first really big
bike was a Triumph Bonneville 750 that i customized in 1989, at 19
of age.
Did you learn about mechanical works/bikes
in a class or by hard work?:
- Half /half. I learned a lot of theory in class but nothing seems
to be the same when you get the tools in your hands, and my Triumph was
the best bike in the world for practicing works on. It was different
times then, when bikers where bikers and no posers. Being a biker often
mean spending time to wrench seated beside the road, meet other bikers,
and reach the bar very late. Dirty and tired but happy to cheer a
beer and speak about what happened this time.
I usually don't visit biker bars anymore since I started to notice
that people just was explaining how much their brand new shiny chrome
parts cost them, or to show up their new 500€ jacket, totally without
a clue if they have a carbureted or an injected motor between their
legs.
 "you
are what you can, not what you can buy"
Have you worked
with other builders in Spain?:
-
Never. Only my own crew.
When did you move to the coast?:
- I always been living beside the sea, in Barcelona and in Lloret de
Mar, Girona, but i didn't´t move to Costa del Sol until late 2001.
I cant see myself living inland, in any country. An
exception could be Las
Vegas in the States.
You have a Swedish wife? Kids?:
- Karin Hjort from Norrtälje,
she was actually my first customer in Marbella. She had a 883 Sportster
she wanted to convert to a 1200 for a faster ride. She was
blonde and single. What else does a man need after his motorcycle?
We have been together since that day and my son Elvis
Clot was born
in 2007, (probably to check how many things he could find to play with
in daddy´s workshop).
My other two daughters that
live in Barcelona, Anna (12) and Sandra (14) likes to be treated as
starlets at the bike shows, so, if you see them, treat them like that.
Other Swedish
connections? friends?
- Many friend on the coast, bikers and not, from
Karin´s circle mostly but from the workshop itself too.
- I've been
four times in the Norrtälje area since 2002, in winter, summer,
christmas and in June for the amazing Norrtälje
bike show.
When did you open the shop, and started the business
to 100%?:
- January 2002, the firsts months was under 100% but I did get customers
quite soon. It was nothing but Harley dealers in the area at that time,
so customers looking for better options where really hungry. They did
bring their friends, and so on.
When did you build the
fist bike for competition, and where?:
- My first prize was "Best Custom" at
the Rubikers show in Rubí, a little city close to Barcelona in 1995.
I didn't´t built that bike for the shows, it was my daily ride, but
I was there so why not? Back home I was the happiest man on earth,
with my trophy in form of the handlebar, like Marlon Brando in the
Wild One.
I knew I had to feel what I felt that moment at least once again, and
again, and again...
Can you list what bikes you built have been in a European
or US shows.:
- Not many, but with a very good result. In European shows
have been Reloaded, Vegas Looser, Wings of Freedom,
Born to Run, da´Bomb and Ramera. In the US only La Holyness
and Guindilla.
Now I'm building
my bike No 30, Panafina, witch i will bring to Sturgis
in August 2009 and try to get my World
Champion title back in the modified Harley
Class.
How many podiums 1, 2, 3 have you get over
the years?:
In Spain I've
been winning to many Best of Show prizes to name them here, in Faro
Portugal, two third prizes, in Paris France a top ten, in
Mainz Germany another third prize and a first prize in Sturgis, US.
You are a world
champion! -
Tell me
about that event:
The
World
Championship of custom bike building 2007 in Sturgis was the
second time i was competing in US, the first was in 1995 in Las Vegas.
And as I had visited the country 4 times before I expected
a great time, bikes and rock music, but I could never imagined how
impressed I could be of everything over there. Winning the title, great
party etc.
Life is so simple and easy, like living in a paradise for
one week, except for the police off course, if you are a biker and
you love rock´n´roll. So happy and back home in the shop I did start
building a new bike just as an excuse to go back. The prize is the
least important, the good vibrations and the good friends i made is
everything. To meet my favourite builders was a huge thing too.
What are your vision for the business coming
years and events?:
In this moment, nobody knows witch direction the global economy
and spanish laws will take.
I believe that many of the small workshops who started
a few years ago will disappear, and a lot of business related one
way or another to the custom looking, to get extra profit in a limited,
very limited world, will close in the next years. Only the strong will
survive, Its a fact, and the companies worldwide who not will adapt
themselves to the market will go and don´t come back.
Other shops owned
by people who doesn't´t need so much too make a living, except their
passion for the custom world will continue doing what they always have
been doing, even if the dollar is high or low, when
the economy are on top or bottom, and with harder or softer laws. Someway
the market will clean itself and the ones, who never
been in this to be rich, will keep on living full throttle.
What kind of bike do you ride yourself.:
A Custom built bike off course, but built with leftover parts
that nobody wants to put on their bikes.
My Vegas
Looser is a hard tail (rigid) with an 100" V-Twin engine, open
primary, springer forks, suicide clutch and rusted everywhere. Handles
very easy and is too fast to not enjoy it.
Any other bike builders you would say
are special:
The First name will always be Arlen
Ness that has done much more stuff
than people know, or have seen in the magazines. He has brought a new
dimension of the custom business
to the world. Billy Lane from Choppers Inc. as
a very imaginative builder and Paul
Cox as an metal and leather artist.
I like a lot of builders and styles, but I don´t like builders
who repeat themselves. For me it seems that they are in the business
only for the money, and they don´t have enough imagination to
create something different every time. You can have your own style,
but that doesn't´t mean to build all the bikes exactly
the same, but in different colours. Anyway, I think its much more interesting
to open my mind, and be recognised as the guy who build completely
different rides, but all with the same amount of creativity, effort,
quality and details on them.
Anything you will share not
mentioned above:
The
road has been giving me to many stories to fit here and that's why
i'm planning to write a book. Anyway, one curios thing happened two
years ago, when Josep Gomez, an Art gallery director order me to build
him a personal motorcycle. He was so impressed when saw it, that
he offered
me to fill his gallery with my bikes for an expo in Barcelona.
The result was really good so we
will repeat the exhibition in Madrid, from May to June this year.
Ok one last before I let you go back to work:
One thing I would like
to do, is to build a bike specific for the Norrtälje
Bike Show, and
ride It from Marbella to Norrtälje, just outside Stockholm, Sweden,
participate in the event and ride back home, a total of around 7.500
km. Make stops in bike shops and road cafes to check what, and how,
they are doing. Everything filmed to make a DVD.
But for that i need a sponsor, or more, so if
you are interested, or you know someone who are, please let me know.
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Read about Ferrys Custom Bike business
Hot Dreams Marbella here!
Some of the bikes mentioned in the article.
Pix from Hot Dreams

Reloaded

Vegas Looser

Wings of Freedom

Born to
Run

da´Bomb

Ramera

La
Holyness

Guindilla
and a lot more here!
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